nood food first opened in August 2013, welcoming both Pure Cardholders and the public to Pure Yoga Asia Standard Tower. It became an instant hit, first catering to yoga practitioners and eventually becoming a one-stop shop for “healthy-licious” salads, soups, wraps, sandwiches, cold-pressed juices and superfood smoothies.
Since then, nood has expanded to over 20 locations in Hong Kong and Singapore, mostly located within a Pure Fitness centre or a Pure Yoga studio.
Each location provides a different nood experience. Our grab-and-go fridges located in key places around the cities serve cold-pressed juices, salads, sandwiches and raw food snacks, while our juice bars serve up made-to-order superfood smoothies, açaí cups and freshly-concocted health shots.
June 2014 marked the introduction of the nood food SoHo location in Central and our entry into full-serviced cafés. At our flagship cafés, we offer the widest selection of items including hot menu items, rotating salad bars and freshly-made organic breakfasts.
We are a strong believer in the well-known adage, “You are what you eat”. By sourcing some of the best ingredients from around the world and preparing them with the least amount of processing, we are able to preserve optimum nutrients and serve food in its purest form.
It’s our mission to educate consumers in Asia by offering “healthy-licious” organic juices, smoothies, sandwiches and wraps that never skimp on taste. Food without preservatives or additives are at their nutritional peak – and we advocate the consumption of such fare by creating accessible and delicious recipes that are the foundation of a
nood food. Get in the mood.